Project-Side Photoshoot
GD Smart Builders, Inc.
Location
Sacramento, CA
Photographer
Natalie Vell
Released
April 2025
Creative Objectives
VELLCO Media, Inc. partnered with GD Smart Builders, Inc. to capture a dynamic case study photoshoot on-site at an active residential renovation project. The goal was to visually document the company’s craftsmanship, professionalism, and hands-on approach to structural remodeling. Through a mix of environmental portraits, candid work-in-progress shots, and detailed close-ups, our team highlighted the precision and dedication that define GD Smart Builders’ work. These visuals are designed to support marketing initiatives, strengthen brand credibility, and showcase the team in action for prospective clients and partners.
Impact & Results
The GD Smart Builders photoshoot delivered a strong visual narrative that significantly enhanced the company’s brand presence across digital and print platforms. Within two weeks of content release, the campaign assets contributed to a 38% increase in website engagement and a 24% boost in social media impressions. The high-quality visuals were also integrated into client proposals and pitch decks, improving lead conversion rates by 15%. The shoot not only showcased the craftsmanship and scale of ongoing projects but also positioned GD Smart Builders as a forward-facing, trusted leader in structural renovation.
Website Engagement
Lead Conversion
Social Media Impressions
“The photoshoot with VELLCO Media captured the essence of what we do at GD Smart Builders — bringing structure, vision, and transformation to every project. Their team had a clear understanding of our brand and executed with precision and creativity. The final visuals not only elevated our image but gave us a powerful asset to communicate our work to clients and partners alike. It was a seamless, inspiring collaboration.”
Gregory VelidchenkoFounder, GD Smart Builders, Inc.












