Promotional Videoshoot

The goal was to produce a mobile-first promotional video that captured the essence of the NOIR Brush Collection — a limited-edition line that embodies sophistication, artistry, and performance. We aimed to create a visually compelling, story-driven mobile video that could quickly grab attention on platforms like Instagram Stories, Reels, and TikTok. With a focus on clean beauty aesthetics, luxurious textures, and the professional edge of the brand, the video had to convey both form and function in under 30 seconds while inspiring desire and driving product engagement.

The mobile video launch exceeded performance expectations across key digital touchpoints. Within the first 10 days, the campaign drove a 63% increase in social engagement, including saves and shares. The product page saw a 46% lift in mobile conversions, with direct attribution from video views. Additionally, brand followers grew by 31%, as the visual storytelling and sleek format attracted new audiences and strengthened DR Pro Makeup’s digital presence. The seamless blend of visuals, pacing, and messaging resulted in a mobile ad that not only looked stunning but also delivered measurable value.