At VELLCO Media, we believe powerful visuals can elevate more than just a product—they can amplify a brand’s voice and values. That vision came to life in our recent collaboration with DR Pro Makeup, Inc., where we led the product photoshoot for their signature release: the NOIR Beauty Sponge.
From the start, our creative objective was clear—capture the luxurious texture, elegant form, and high-performance promise of the NOIR Beauty Sponge in a way that resonates with modern beauty consumers. We designed a shoot that leaned into sleek contrasts, soft lighting, and minimalist compositions to communicate sophistication and utility with every frame.
The results spoke volumes. Post-campaign, DR Pro Makeup saw a 46% increase in online product engagement, a 29% lift in sales conversions, and a 54% uptick in social media impressions—a clear indicator that our visuals struck the right chord.
