At VELLCO Media, we believe that great products deserve great storytelling—and that’s especially true for premium collections. When DR Pro Makeup, Inc. partnered with us to bring their Genuine Leather Makeup Bag Collection to life, our mission was to visually capture the craftsmanship, elegance, and everyday functionality behind each design. From the stitching to the structure, we knew every detail had to speak to the brand’s refined aesthetic.
Our creative direction centered on elevating the tactile richness and timeless appeal of genuine leather. We designed a clean, minimalist studio environment to highlight texture and form, allowing the product to take center stage. Carefully curated lighting techniques were used to enhance the material’s depth and showcase every angle with clarity and style. Our objective was to produce premium assets suitable for e-commerce, social media, and print—ensuring every photo delivered visual impact and commercial value.
The campaign exceeded expectations on all fronts. Within the first month of launch, DR Pro Makeup, Inc. experienced a 34% increase in product page conversions, a 67% rise in social media engagement, and a 22% uptick in wholesale inquiries. These metrics reflected not only the quality of the content but the strategic approach behind it—combining storytelling, branding, and execution to drive measurable results.
Our collaboration with DR Pro Makeup, Inc. was more than a product shoot—it was an opportunity to reinforce their position in the luxury beauty space. The final visuals didn’t just showcase beautiful bags; they communicated quality, intention, and lifestyle—exactly what their customers expect and deserve.
