At VELLCO Media, we thrive at the intersection of design, storytelling, and strategy — and the launch of DR Pro Makeup’s NOIR Brush Collection presented the perfect canvas. This limited-edition product line deserved more than just visuals; it needed an experience. Our team set out to create a mobile-first promotional video that would capture the product’s luxury, versatility, and professional appeal in a format tailored for today’s fast-paced digital platforms.
Shot vertically for seamless integration with Instagram Stories, Reels, and TikTok, the final edit is a sleek, high-energy showcase of beauty in motion. We used tight framing, dynamic lighting, and fluid transitions to reflect the elegance of the brushes while emphasizing their performance. Every second of the video was intentionally crafted to hold attention and drive interest — from the opening scene to the final product CTA.
The impact was instant. Increased engagement, mobile conversions, and new followers told the story of a campaign that did more than move the needle — it set a new creative standard for how beauty products can shine on mobile.
