When DR Pro Makeup, Inc. approached us to launch their NOIR Brush Collection (Limited Edition), we knew this wasn’t just a product drop—it was a statement of elegance, performance, and exclusivity. This high-end brush set deserved more than just a catalog-style shoot. It required storytelling that matched the artistry behind the product.
Our creative objective was to elevate the collection’s sleek, all-black aesthetic through a sophisticated, editorial-style visual direction. With a dramatic play of light, textured backdrops, and premium product styling, our production team captured the essence of the NOIR brand—bold, confident, and refined.
The results spoke volumes. Engagement on DR Pro Makeup’s social channels surged, with a 38% increase in post interactions and a 44% lift in traffic to their product page. Even more exciting? The collection’s pre-order conversions rose by 51% within the first two weeks of launch.
As a limited edition, the NOIR Brush Collection needed to stand out fast—and it did. The shoot delivered not just images, but impact.
